But as Dave Winer articulated, there’s no reason we shouldn’t have a shortener ourselves, and here we are. 🙂 People are already using it. Twitter will use this to make your timeline better. This field should be used to compare broad categories of marketing you do (or may do in the future), like emails, cpc ads, postcards, etc. Some offer features that go beyond a basic link shortener. You can also share files, images and videos easily with Ow.ly in all sorts of different formats. You could create a complex UTM code structure for a link but then shorten it via Bitly and use the link on a piece of direct mail.
It will also check if the site is live on the internet. WordPress links have the structure they do, which is longer, because they’re meant to be permanent and portable. (And of course friendly to search engines.) Even if you weren’t using WordPress, the links contain no arbitrary IDs or other platform-specific implementation cruft so they should be trivial to serve from any system, even if you don’t use WordPress in the future.
You need to categorize each link in each email so that the information reported is useful. On the Design step in the Content Builder, click the Preview and Test drop-down menu, and choose Enter Preview Mode. For example, .in, the TLD for India, is good for names ending in the "en" or "in" sound. .es, Spain's TLD, is good for plural names ending in "-es". But like I said, on Twitter, the Twitter folks have already figured out the whole URL shortening thing. It is stored in your My Sailthru Settings under Setup > Domains.
Shortening links for Twitter simply means reducing its length and at the same time, it still works correctly. Instead, think of source as a label identifying where the email came from or the kind of email it is.
Registering a short URL[edit] Some websites create short links to make sharing links via instant messaging easier, and to make it cheaper to send them via SMS. This is a nice extra feature if branding is important to you or if you want to make your link easier to memorize. The nice thing about it is that it’s a short link, about 70% smaller than the permalink for this post. Do E-Commerce and Analytics360 data figures not match on your campaign report? Due to the differences in Google Analytics and MailChimp tracking, it's normal for Analytics360 and E-Commerce revenue figures to vary. Authenticate your Google Analytics profile or enter UA-Code manually. With a premium account you can: Create links that never expire. If you're willing to pay, consider Pretty Link Pro or these low cost solutions on Code Canyon. The key to protecting your SEO, then, is to choose a link shortening service that uses a 301 redirect.