The downside of this approach, however, is that if a user visits your shortened domain without a directory path on the end, they will be directed to a Bitly branded page. Whenever you paste a link into Buffer to be scheduled to post at a later time, it automatically shortens the link for you. Many extensions are available from companies you already use for domain registration — such as Hover.
See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).