Perhaps, you can try improving your ad and then do A/B testing. When you schedule a link Tweet via Hootsuite, you can shorten the link to an owl.ly link. owl.ly/0a0b0c0 Google: As always, Google has something for you too. Having a link shortener protects users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity. Tracking Opened Emails Companies running email campaigns often want to be able to track how many times their emails were opened. You could create a complex UTM code structure for a link but then shorten it via Bitly and use the link on a piece of direct mail.
Note: Not all website UTM parameters work properly with Google Analytics. For consistency, use your URL shortener whenever possible, rather than mixing your own custom domain with other generic ones. Don't use your company name: URL shorteners can also be formed from product names, words common to your industry, slogans or even slang. These parameters are also stored by HasOffers and can be passed in affiliate conversion links via HasOffers macros.
My third choice, which was once my first choice, is Bitly. You can also create a tracking domain to “gather metrics for all users that are shortening links to your site”. Your custom title will also appear at the end of the URL parameter, so you can see the stats for each individual PDF. I like Bitly because it has a pretty interface and a login for all of the links you create. It’s also popular so a lot of people recognize that a Bitly link is a shortened link and don’t automatically think it’s spam.
When a page is associated with a framework that enables ad-hoc link tracking, the Text component includes properties for configuring link tracking. Tag Name: SearchSignals.com » Link Click Listener Tag Type: Link Click Listener Firing Rules SearchSignals.com » All Pages Conditions: {{url hostname}} matches RegEx (ignore case) searchsignals\.com$ The reason I explicitly include my own domain name is I don’t want the events to trigger when I’m developing on my site locally 2. By tracking links, you can greatly improve your website by getting rid of items that don’t work and optimizing the ones that do. This is something you’ll often hear from link shortener detractors.
A real-time dashboard with traffic analytics and referrer data shows how many people shared and clicked your links. bit.ly is a free service. There are a lot of options for shortening your links, and some even provide additional services like link bookmarking and analytics on your clicks. Tracking Out-going Links with Google Analytics With Google Analytics, you can also track outbound links on your website. From there, you can click Export as CSV to download a list of contacts for each link result. Still, you can create shorter links for other uses that don’t rely on link shortening services.