Tracking links in Google Analytics using UTM Source Google Analytics has this amazing feature called custom campaigns. You are also able to use the same tools such as bookmarklets and third-party apps using their API with your custom domain name. As a result, many have been removed from online registries or shut down by web hosts or internet service providers. Is this part of a broader campaign to talk about a new product? Recently bit.ly announced the addition of a premium service to its URL-tracking system. If you're comfortable with Web hosting and setting up simple PHP and mySQL applications, there are several free scripts you can use to set up a URL shortener on your own server, giving you much more control.
See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).