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You need to be signed in to your bit.ly account before you can enter tracking data for the link. We can use event tracking to record outbound links but there are a number hurdles to overcome: the event must be recorded on all browsers and not impede navigation we should not need to manually identify or attach separate handlers to every outbound link, and we must ensure the event is recorded before the outbound page starts to load. I’ll use jQuery 1.x for this example since most sites use it but you can substitute a lightweight option such as min.js, Zepto.js, Minified.js or your own event handling functions.

Saving the Anchor Text with a Macro We’ll want to save the anchor text of the link. You may add larger groups in-between, though, like different offers, campaigns or otherwise.

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More » Is.gd Is.gd provides one of the simplest URL shortening experiences by giving you nothing more than a field to input your long link so you can instantly transform into a shorter one. It’s very simple interface will allow you create custom URLs so that it’s not just a random mix of letters and numbers if you want. bit.ly/0a0b0c0 TinyURL: Another one of the first, if not the first URL shorteners for Twitter. The first condition allows this tag to just wait until it sees a link click event, which is the gtm.linkClick event that we were listening for above.

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However, standard analytics tools only do a great job in describing activities within the website without dealing too much with your links outside your website. Go to Admin > Edit Posts, hover over the post link, look at the status bar, the number at the end of the URL is the post ID. You just end up following other people who fell for the same thing and you’re all tweeting to each other, without any of you really listening to what the other ones have to say.You get a whopping 280 tiny Twitter characters to say what you want to say in a ​​tweet. Under the section Edit public profile URL in the right rail, click the Edit icon next to your public profile URL. Go to the homepage of the URL shortening service that you used in the first step.

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To store unique session information—like click IDs or user hashes—use the affiliate click ID or unique value parameters instead. But the details of how to do this are well out of the scope of this article. The need for this came about when one of our Healthcare Marketing clients needed to track the actual impact their PDFs were having on their organic search volume, and traffic in general. I could probably go on and on with a dozen more URL shorteners, but lets be honest, you only need one. If you're comfortable with Web hosting and setting up simple PHP and mySQL applications, there are several free scripts you can use to set up a URL shortener on your own server, giving you much more control. Add retargeting pixels in short links to track interest in specific products and maximize advertisement ROI. It’s a free platform for scheduling and managing Tweets, like Tweetdeck. My third choice, which was once my first choice, is Bitly. You can safely preview a short link by adding ~ or = to the end of the URL, for instance: Bookmarklets Shorten and share any page at the click of a bookmark, without installing extensions or apps.

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